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Doug Peters / EMPICS Entertainment
Doug Peters / EMPICS Entertainment / EMPICS Entertainment
ON MONDAY MORNING, Fox Business aired a back-to-school segment on their breakfast show Mornings With Maria that seemed beyond parody.
A company called MC Armor sent their marketing manager Carolina Ballesteros Casas onto the show to discuss the increasing popularity of ‘fashion-forward’ bulletproof schoolbags and jackets, while advertising a number of products.
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The segment opened up with the extremely uncomfortably upbeat song ‘Bulletproof’ by British singer La Roux. MC Armor’s representative told Fox Business:
In the US, sadly everybody can have a gun. So here, kids need to be protected. We have some school issues, so we have to bring this to the United States.
After media watchdog Media Matters shared the clip, it was brought to La Roux’s attention.
The singer, whose real name is Elly Jackson, told Billboard that she was disgusted about the fact her song was used as the lead-in track on the segment.
Using ‘Bulletproof’, a song I wrote about relationships, for a piece like this is abhorrent. I have never, and would never approve my music to be used in this way.
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Wednesday 18 December, 2024
Wednesday 18 December, 2024
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La Roux slammed Fox for using her song 'Bulletproof' in a segment about bulletproof back-to-school gear
ON MONDAY MORNING, Fox Business aired a back-to-school segment on their breakfast show Mornings With Maria that seemed beyond parody.
A company called MC Armor sent their marketing manager Carolina Ballesteros Casas onto the show to discuss the increasing popularity of ‘fashion-forward’ bulletproof schoolbags and jackets, while advertising a number of products.
The segment opened up with the extremely uncomfortably upbeat song ‘Bulletproof’ by British singer La Roux. MC Armor’s representative told Fox Business:
If the video won’t play, click here.
After media watchdog Media Matters shared the clip, it was brought to La Roux’s attention.
The singer, whose real name is Elly Jackson, told Billboard that she was disgusted about the fact her song was used as the lead-in track on the segment.
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America Bulletproof fox la roux